Emily Rawitsch is known for thriving in a fast-paced environment where she can wear many hats.

Product Strategy

  • Designs effective desktop and mobile experiences, including responsive layouts and iOS apps
  • Hired, leads and mentors highly talented and productive user experience teams
  • Collaborates closely with Product, Engineering, Marketing and C-Level executives
  • Analyzes data and site analytics to inform decisions
  • Develops and iterates processes for efficiency, such as transitioning from Waterfall to Agile methodologies 

User Research

  • Organizes and scripts user interviews and usability tests (on-site/remote, moderated/unmoderated and guerrilla-style)
  • Conducts ethnographic field studies to optimize products for buyers, sellers and internal employees
  • Increases conversion with A/B testing
  • Writes surveys and pre-screeners
  • Performs heuristic evaluations

Visual Design

  • Designs flow diagrams, wireframes, high-fidelity comps and clickable prototypes
  • Co-designs with developers during sprint cycles
  • Establishes brand and UI style guides for consistency
  • Writes copy and creative wordplay
  • Coordinates and conducts quality assurance testing
  • Understands possibilities and constraints of HTML and CSS

Learn more about Emily's background »